April 19, 2023 (English)
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Do you enjoy digital marketing but consider yourself a numbers person? Become a Marketing Analyst and master the art of data-driven marketing.
FORMATS | HYBRID 100% ONLINE |
FULL-TIME | Monday to Friday |
LANGUAGE | English |
Over 9000 new marketing tools were launched in the last decade. How can a company decide which ones they really need to track their marketing results?
Technological automation is evolving rapidly. Most marketers are not equipped with the necessary skills to make use of its full potential to drive revenue.
Let alone understand the fascinating technology behind it.
As the industry is flooded with new tools, data frames and apps, people with a willingness to learn are presented with what is perhaps an unrepeatable opportunity:
You can’t market what you can’t measure. That’s why marketing departments now need a new type of professional. And that’s where Marketing Analysts come into play.
They can leverage the astonishing amount of data that modern marketing analytics can offer, and combine it with their command of marketing principles to put themselves and their companies ahead of the competition.
And this bootcamp will show you how.
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
Create and implement measurement plans with specific goals in mind.
Don’t collect data just for the sake of it. Make real data-driven decisions instead.
Dive deep into web technologies and understand the opportunities and limitations they offer.
Be a valuable asset to any company with your newly acquired, unique skillset.
Work on concrete projects based on real-life problems. Expand your skills with each new project.
Analyze and interpret data in live, instructor-led seminars alongside your fellow students.
Gain access to our virtual platform, and network with both pros and fellow students at any time of the day.
Before the Bootcamp begins you’ll be given access to the Primer–an introductory course to bring you up to speed with all the other students. The Primer is a two-week mandatory course to help you understand the basics of Marketing Analytics and gain a broad overview of this field.
Learn about the fundamental technologies, concepts and tools for Marketing Analysts. You will also pick up the legal regulations regarding privacy and data protection.
We’ll dive into the tech part of Marketing Analytics. As you’ll be regularly working with programmers, you’ll look into web technologies and learn how to utilise automation to facilitate your work.
Marketing Analysts strive to make everything measurable. Knowing how to decide what data to track and defining the right KPIs is the foundation for success.
You’ve collected loads of useful data. Now, you’ll have to merge, analyse and visualise it, to fuel your decision-making process and help you come up with new ideas to test.
It’s time to put everything you have learned to use: build a full-scale project from the ground up, with teammates, in conditions similar to those you will meet at your job.
Set up a system for use in the real world, and put all the pieces together you learned about before. Once you finish, you have earned to be considered a Marketing Analyst.
During the course, the structure of the weeks will vary to adapt to the learning content of the moment, but in general, this is what a typical week looks like.
Learning marketing analytics on your own is tough. At WBS CODING SCHOOL you can count on the full support of your instructors and classmates. Each class has an assigned full-time lead instructor and additional teaching assistants in accordance with the number of students. There is always someone to help you when you need it.
Get job-ready with our structured Career Preparation Program: a comprehensive, self-paced online course combined with interactive soft-skill workshops.
Receive detailed feedback on your CV and your LinkedIn profile and work on your personal branding and career strategy together with our Career Service Experts.
Join our community and guest-speaker events and connect with industry experts, alumni, partners and employers looking for talent.
Students who complete our course will be awarded a WBS CODING SCHOOL Graduation Certificate. The document testifies to future or potential employers the acquisition of precise marketing skills in accordance with the selected course. Expect this to become a staple of your tech-related CV or professional profile.
The future of marketing has arrived. Are you ready for it?
A deeper look at tech salary trends in European cities
April 4th, 2023
14:00 – 15:00 CET
Meet our Marketing Analytics expert Julia and use the chance to ask her all the questions you have about our Marketing Analytics Bootcamp.
WHEN: April 4th, 2023
14:00 – 15:00 CET
WHERE: Online
Please register at Meetup to attend this online event.
Our pioneering hybrid concept offers a unique learning experience which lets you enjoy the comforts of remote study and reap the benefits of learning on campus, all in a single course. For those who do not wish to travel to Berlin, we also offer a more established learning protocol in the form of an online-only course, designed to set new industry standards and optimised to the needs of those studying from home.
For the first 13 weeks you will study remotely on our virtual learning platform together with your classmates. Live and interactive marketing classes led by professional instructors, lectures, workshops, team marketing challenges and much more – and you decide whether to join from home, from your family retreat, or from your favorite neighbourhood Cafe.
And for the final 2 weeks you can choose between coming to our Berlin Campus or continuing remotely.
| HYBRID | 100% ONLINE | |
| Live, instructor-led training | ||
| Dedicated lead instructor | ||
| Build your portfolio with individual and group projects | ||
| Lifelong membership in our tech community | ||
| Attend from anywhere with internet access | First 13 weeks | |
| Meet your classmates on campus | ||
| Accommodation during campus phase | ||
| 3 daily meals during campus phase |
Our Marketing Analytics Bootcamps last 15 weeks, the last 2 of which can be on campus or online, depending on your preference. Please find the starting dates for the next Bootcamps below.
Apr 5, 2023
Apr 19, 2023 – Aug 4, 2023
Jul 24, 2023 – Aug 4, 2023
Jun 9, 2023
Jun 23, 2023 – Oct 6, 2023
Sep 25, 2023 – Oct 6, 2023
Aug 11, 2023
Aug 25, 2023 – Dec 8, 2023
Nov 27, 2023 – Dec 8, 2023
Our application process is designed to guide you, gently but clearly, into the course you want to take. Just follow these three steps:
(2 min)
Fill in our Application Form with your personal details and get immediate access to the marketing challenge.
(10 min ~ 20 min)
Solve our marketing challenge. The purpose of this step is to allow us to evaluate your level of experience, and of course to ensure we are enrolling motivated students. If you find yourself struggling, just send us a line. We’re here to help!
(30 min)
Time to get to know each other! Schedule a 30 minute interview with one of our Admission Managers and introduce yourself. We’ll want to know a little bit more about you, particularly what makes you get up in the morning and why you want to learn about MarTech. You can also ask any questions of your own, or clarify anything you’re still uncertain about.
Get in touch with us, and we will be more than happy to answer all of your questions.
We will get back to you as soon as possible.
Your WBS CODING SCHOOL Team
