In this article we will look at the top 10 ChatGPT prompts for marketing. Modern Large Language Models (LLMs) are especially useful in the world of marketing, where words carry a lot of weight and can make the difference between a user clicking into or away from your page.
We’ll start by looking at how to write marketing prompts in general (so that you’re equipped to handle any occasion!), and we’ll follow that with our list of 10 prompts that any marketer can use.
Since ChatGPT prompts require specifications, for this article we came up with a fictional company called FitTech Innovations, which creates fitness tech products. We will provide both prompt templates, which you can fill in with your own information, and also complete examples of finished prompts, as though they were written for FitTech Innovations.
CONTENTS
- How to build the perfect ChatGPT marketing prompt
- Top 10 ChatGPT Prompts For Marketing
- How To Create a ChatGPT Prompt For Your Company’s Mission and Values
- How To Create a ChatGPT Prompt For Campaign Ideas
- How To Create a ChatGPT Prompt For Creating User Personas
- How To Create a ChatGPT Prompt For Blog Post Ideas
- How To Create a ChatGPT Prompt For A Blog Structure
- How To Create a ChatGPT Prompt For A Blog
- How To Create a ChatGPT Prompt For Social Media Posts
- How To Create a ChatGPT Prompt For Marketing Emails
- How To Create a ChatGPT Prompt For Internal Presentations
- How To Create a ChatGPT Prompt For Ads
- Conclusion: Can ChatGPT Help With Marketing?
How to build the perfect ChatGPT marketing prompt
We’re listing the top 10 marketing prompts, but of course there are thousands of ways that a marketer may want to ask ChatGPT to complete a task.
So let’s look at how to write a marketing prompt from scratch, from the structure it should take to the elements it must include.
Step 1: Provide Context
Start your prompt by providing the name of your company or brand, a brief description of what it does and offers, and its unique selling points or target customers. This will give ChatGPT the right context and will help the text it generates stay anchored to your brand.
Example: We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community.
Step 2: Give the Directive
The most straightforward bit, and of course the most important: tell ChatGPT exactly what it is that you want it to do.
Example: Write an email from us to our subscribers, letting them know that our Summer Sale will let them take advantage of a 20% discount on all products from June 1st to July 31st.
Step 3: Detail the Directive
After telling ChatGPT what to do, get detailed. Specify the desired length of the text, whether you want it to include emojis, whether it should include statistics, or a fun fact, or a specific reference to someone or something.
Example: Emphasise that the Summer Sale is exclusive to our valued subscribers, and include a CTA to visit our website. Make the email no longer than 150 words, and include emojis.
Step 4: Specify the Voice
Depending on whether the document is for internal or external use, you may want to specify the tone of voice and the writing style. If you already have defined guidelines for the voice of your brand, you should condense those into a short list of keywords and put that into your prompt for any external communication. For material produced for internal use (e.g. a report for management), use a tone that is appropriately serious and professional.
Example: The style and tone of the text should be energetic, motivational, tech-savvy, informative, friendly and fun.
Top 10 ChatGPT Prompts For Marketing
And so we come to our list! Here we will provide the prompts that will be most precious for a marketer, although of course these will have to be adapted to your particular company, product and/or service.
For this reason, we will be providing both a prompt template, which you are free to lift and fill in with your information, and also an example prompt based on our fictional company FitTech Innovations, which will give you a sense of what the final prompt might look like.
Let’s begin!
1. How To Create a ChatGPT Prompt For Your Company’s Mission and Values
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Help me draft a mission and values statement for our company. Our mission is [DESCRIBE MISSION]. Our values include [LIST VALUES]. The style and tone of the text should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community. Help me draft a mission and values statement for our company. Our mission is to enhance athletic performance and overall health through cutting-edge technology. Our values include innovation, customer satisfaction, health, and sustainability. The style and tone of the text should be energetic, motivational, tech-savvy, informative, friendly and fun.”
2. How To Create a ChatGPT Prompt For Campaign Ideas
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Generate 10 creative marketing campaign ideas for us to [DESCRIBE CAMPAIGN OBJECTIVES]. Focus on themes like [DESCRIBE CAMPAIGN THEMES].”
Example Prompt: “We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community. Generate 10 creative marketing campaign ideas for us to promote our new smart fitness tracker. Focus on themes like achieving personal fitness goals, enhancing athletic performance, and integrating fun with fitness technology.”
3. How To Create a ChatGPT Prompt For Creating User Personas
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Create detailed user personas for our target audience. Include personas for [DESIRED PERSONA TYPES].”
Example Prompt: “We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community. Create detailed user personas for our target audience. Include personas for a tech-savvy fitness enthusiast, a busy professional looking to stay fit, and a beginner just starting their fitness journey.”
4. How To Create a ChatGPT Prompt For Blog Post Ideas
Note: This and the next two prompts are all dedicated to the topic of blogs. Blogs are typically lengthier and more complex than things like emails or ads, so it makes sense to create multiple prompts for the process.
The most important thing you should bear in mind is that these prompts can be used iteratively. This means that you can use the following prompt to generate blog ideas, then you can feed one of these ideas into the next prompt to create the blog structure, and finally feed that blog structure into the final prompt to create the full blog. Of course, you should be tweaking the output from ChatGPT at every stage to make sure the final result is exactly what you want it to be.
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Provide a list of 10 blog post ideas for our company. The topics should include [DESCRIBE TOPICS].”
Example Prompt: “We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community. Provide a list of 10 blog post ideas for our company. The topics should include fitness tips, how to use our smart wearables, success stories from our users, and the benefits of integrating technology into fitness routines.”
5. How To Create a ChatGPT Prompt For A Blog Structure
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Outline the structure of a blog post we can publish titled [BLOG TITLE]. Include sections for [DESIRED SECTIONS].”
Example Prompt: “We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community. Outline the structure of a blog post we can publish titled ‘5 Ways Smart Wearables Can Transform Your Fitness Routine.’ Include sections for introduction, the main benefits, user testimonials, and a conclusion with a call-to-action.”
6. How To Create a ChatGPT Prompt For A Blog
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Write a 700-word blog post for our company on [BLOG TITLE]. Include [DESIRED FEATURES OF THE BLOG]. The style and tone of the text should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community. Write a 700-word blog post for our company on ‘5 Ways Smart Wearables Can Transform Your Fitness Routine.’ Include an introduction, detailed benefits of using smart wearables, and a conclusion with a call-to-action. The style and tone of the text should be energetic, motivational, tech-savvy, informative, friendly and fun.”
7. How To Create a ChatGPT Prompt For Social Media Posts
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Create [NUMBER OF POSTS AND SOCIAL MEDIA PLATFORMS] to [DESCRIBE OBJECTIVE]. Create a text that [SPECIFY FORMAT REQUIREMENTS IF ANY]. Highlight the [DESIRED FEATURES OF THE POST]. The style and tone of these posts should be fitted for their social media platforms, but in general they should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community. Create 3 LinkedIn posts and 3 Facebook posts for us to promote our smart fitness tracker. For the LinkedIn posts, create texts that would be suitable for a LinkedIn PDF. Highlight the tracker’s wide variety of metrics, its durability even in harsh environments, and its extended battery life, and make sure to include emojis in the copy. The style and tone of these posts should be fitted for their social media platforms, but in general they should be energetic, motivational, tech-savvy, informative, friendly and fun.”
8. How To Create a ChatGPT Prompt For Marketing Emails
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Draft an email newsletter for our company announcing [NEWSLETTER TOPIC]. Highlight the [DESCRIBE DESIRED HIGHLIGHTS]. [SPECIFIC INSTRUCTIONS ON NEWSLETTER CONTENT]. The style and tone of these posts should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community. Draft an email newsletter for our company announcing our new smart fitness tracker. Highlight the key features (heart rate monitoring, calorie burn tracking and GPS tracking) and mention an exclusive discount for subscribers, and make it no longer than 125 words. Start the email with the address “Hello [NAME]!” and include a call-to-action to visit our website and make a purchase. The style and tone of these posts should be fitted for their social media platforms, but in general they should be energetic, motivational, tech-savvy, informative, friendly and fun.”
9. How To Create a ChatGPT Prompt For Internal Presentations
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Create an outline for a presentation [SPECIFY TYPE], in which [DESCRIBE PURPOSE AND CONTENT]. The presentation should cover [KEY POINTS]. The style and tone should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community. Create an outline for a PowerPoint presentation from our design team to our management team, in which we will outline the new design for our smart fitness tracker. The presentation should cover the sleeker and more comfortable design, the enhanced display and interface, and the improved water resistance. The style and tone should be professional, concise, clear, direct, and confident.”
10. How To Create a ChatGPT Prompt For Ads
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Generate ad copy for a [INSERT PLATFORM] ad campaign promoting our [INSERT PRODUCT]. Focus on key features like [INSERT KEY FEATURES], and make the ads around [SPECIFY WORDCOUNT]. Include a call-to-action to visit our website. The style and tone should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community. Generate ad copy for a Facebook and Google ad campaign promoting our new smart fitness tracker. Focus on key features like comprehensive health monitoring, customisable goals, user-friendly interface, and community features, and make the ads around 320 characters in length. Include a call-to-action to visit our website. The style and tone should be compelling, enthusiastic, energetic, exciting, and should create a sense of urgency.”
Conclusion: Can ChatGPT Help With Marketing?
Artificial Intelligence has already revolutionised more industries than we can count, and marketing is first in line among them. ChatGPT’s ability to instantly produce written content of a high standard, on all sorts of topics, and with a customisable tone of voice, makes it a tool that modern marketers cannot afford to ignore.
At the same time, ChatGPT should not be treated as the solution to every problem. The prompts we provided above have been optimised and tested for the best possible results, but you should never simply trust the output blindly. Instead, make sure to revise and refine the texts that it gives you. The human touch remains not just important, but crucial.
As long as you’re using ChatGPT not as your replacement but as your assistant, it will do absolute wonders for you. Start with the prompts we have provided, and then get some practice writing your own. Harness the powers of AI, and you’ll become a better marketer than you ever knew you could be.
