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MARKETING ANALYTICS BOOTCAMP

Understand the relevant technical areas in digital marketing and master the art of data-driven marketing:

  • Track and visualise marketing results
  • Analyse data and develop actionable insights
  • Optimize marketing campaigns and drive revenue
NEXT COURSE
October 20, 2023 (English)
FORMATS

HYBRID
13 weeks online +
2 weeks on Campus

100% ONLINE
15 weeks online

FULL-TIME

Monday to Friday
9:00 to 18:00 (CET)

LANGUAGE

English

THE FUTURE BELONGS TO MARKETING ANALYSTS – AND THIS IS WHY
marketing analytics bootcamp graph of martech landscape
Over 11000 new marketing tools were launched in the last decade. How can a company decide which ones they really need to track their marketing results?
Data don’t lie. The field of marketing technology is evolving rapidly. But most marketers today lack the necessary skills to make use of its full potential to drive revenue. That’s why Marketing Analysts are in high demand. They combine business, data and technology to help organisations to optimize their marketing campaigns, improve customer targeting, and increase sales:
0 %
of Marketing Budgets are used for Marketing Technologies
0 %
of companies lack the skills and staff to capitalise on tech & analytics
Learn How To Leverage Data and Analytics At Its Full Potential

You can’t market what you can’t measure. That’s why marketing departments now need a new type of professional. And that’s where Marketing Analysts come into play.

They can leverage the astonishing amount of data that modern marketing analytics can offer, and combine it with their command of marketing principles to put themselves and their companies ahead of the competition. 

And this bootcamp will show you how.

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”

WHAT YOU’LL BE ABLE TO DO AFTER THIS BOOTCAMP

Measure what matters most

Create and implement measurement plans for better marketing strategies.

How to read and interpret data

Don’t collect data just for the sake of it. Make real data-driven decisions instead.​

Get the most out of your marketing tools

Dive deep into web technologies and understand the opportunities and limitations they offer.​

Help businesses grow

Be a valuable asset to any company with your newly acquired, unique skillset.​

Where our graduates work

Marketing Analytics Bootcamp Topics

Gain the skills to measure performance, create insightful dashboards, dive deep into web technologies and much, much more, so you can launch successful marketing campaigns and be a key player in any marketing team.

The building blocks of Marketing Analytics

Learn about the fundamental technologies, concepts and tools for Marketing Analysts. You will also pick up the legal regulations regarding privacy and data protection.

You’ll learn about

  • Marketing Technologies & Tools (MarTech Stack)
  • Online Marketing KPIs
  • Building blocks of an online presence
  • Digital customer journey
  • UI/UX overview
  • Content Management Systems (e.g. WordPress)
  • Tracking Methods
  • GDPR & Consent Management

Let technology work for you

We’ll dive into the tech part of Marketing Analytics. As you’ll be regularly working with programmers, you’ll look into web technologies and learn how to utilise automation to facilitate your work.

SQL logo

You’ll learn about

  • Working agile with Scrum
  • Building web pages
  • HTML, CSS, JavaScript, SQL
  • APIs, Deeplinks, GitHub, Regex
  • Potential of automation
  • Conversion attribution

How to measure success

Marketing Analysts strive to make everything measurable. Knowing how to decide what data to track and defining the right KPIs is the foundation for success.

WHAT YOU WILL LEARN

  • Writing tracking plans
  • Advanced tag manager setups (like Google Tag Manager)
  • Utilising Web Analytics Services like a pro (e.g. Google Analytics)
  • Differences of measurement on websites, single page applications and native apps

Making data-driven decisions

You’ve collected loads of useful data. Now, you’ll have to merge, analyse and visualise it,  to fuel your decision-making process and help you come up with new ideas to test.

You’ll learn about

  • Analysing traffic
  • Consolidate data
  • Visualise data
  • Take data-driven decisions
  • Continued experimentation
  • A/B testing

Putting it all together – your final project

It’s time to put everything you have learned to use: build a full-scale project from the ground up, with teammates, in conditions similar to those you will meet at your job. 

Set up a system for use in the real world, and put all the pieces together you learned about before. Once you finish, you have earned to be considered a Marketing Analyst.

Marketing Analytics Teaching Methods

A bootcamp is more than just an online course: it’s a full-immersion in an interactive learning environment in which you and other students will be as closely supported as you will be actively challenged.

Learn by doing

Work on concrete projects based on real-life problems. Expand your skills with each new project.

Interactive online seminars

Analyze and interpret data in live, instructor-led seminars alongside your fellow students.

Part of our world

Gain access to our virtual platform, and network with both pros and fellow students at any time of the day.

The Primer

Marketing Analytics Primer

Before the Bootcamp begins you’ll be given access to the Primer–an introductory course to bring you up to speed with all the other students. The Primer is a two-week mandatory course to help you understand the basics of Marketing Analytics and gain a broad overview of this field.

  • You have an interest in online marketing but don’t want to go the creative route
  • You are analytical and enjoy basing your decisions on facts and the big picture
  • You are tech-savvy and learning the basics of code doesn’t scare you (note: you don’t need any previous coding experience)
  • You want to learn how to measure marketing activities properly, analyze the data you collected, and – most importantly – act on the data to achieve a goal
  • You have a business-oriented mindset and you like to do things effectively and efficiently
  • You are a learning-by-doing type of person and appreciate a hands-on experience
  • You want to learn about content creation, copywriting, or advertising
  • You don’t want to commit to changing or leveling up your career
  • You are not a teamplayer
  • You are expecting slow, traditional front-of-class teaching

Marketing Analytics Weekly Schedule

During the course, the structure of the weeks will vary to adapt to the learning content of the moment, but in general, this is what a typical week looks like.

9:00 - 9:15
STAND UP
Rise and shine! An all-hands meeting to discuss the topics of the day.
9:15 - 12:00
WORKSHOP
This will be related to previous week topics.
12:00 - 13:00
LUNCH BREAK
It's time for a break to get some energy for the afternoon sessions.
13:00 - 16:00
MARKETING EXERCISES
Solve predefined marketing exercises by yourself. This part will be carefully tailored to your personal progress.
16:00 - 18:00
PROJECT WORK WITH INSTRUCTOR SUPPORT
Work on your portfolio projects to impress your future employer.
Previous slide
Next slide
9:00 - 9:15
STAND UP
Rise and shine! An all-hands meeting to discuss the topics of the day.
9:15 - 10:30
YESTERDAY'S WORK REVIEW
Do not let yesterday's learnings fly away: here's a quick recap with the instructor to make sure we move on to the next topic without carrying any misconceptions with us.
10:30 - 12:00
LECTURE
Your instructors will introduce new topics in live lectures as well as interactive marketing sessions.
12:00 - 13:00
LUNCH BREAK
It's time for a break to get some energy for the afternoon sessions.
13:00 - 16:00
MARKETING EXERCISES
Solve predefined marketing exercises by yourself. This part will be carefully tailored to your personal progress.
16:00 - 18:00
PROJECT WORK WITH INSTRUCTOR SUPPORT
Work on your portfolio projects to impress your future employer.
Previous slide
Next slide
9:00 - 9:15
STAND UP
Rise and shine! An all-hands meeting to discuss the topics of the day.
9:15 - 12:00
COACHING SESSIONS & EXERCISES
Solve marketing exercises and meet your instructor for 1-on-1 sessions
12:00 - 13:00
LUNCH BREAK
It's time for a break to get some energy for the afternoon sessions.
13:00 - 18:00
COACHING SESSIONS & EXERCISES
Solve marketing exercises and meet your instructor for 1-on-1 sessions
Previous slide
Next slide
9:00 - 9:15
STAND UP
Rise and shine! An all-hands meeting to discuss the topics of the day.
9:15 - 10:30
YESTERDAY'S WORK REVIEW
Do not let yesterday's learnings fly away: here's a quick recap with the instructor to make sure we move on to the next topic without carrying any misconceptions with us.
10:30 - 12:00
LECTURE
Your instructors will introduce new topics in live lectures as well as interactive marketing sessions.
12:00 - 13:00
LUNCH BREAK
It's time for a break to get some energy for the afternoon sessions.
13:00 - 16:00
MARKETING EXERCISES
Solve predefined marketing exercises by yourself. This part will be carefully tailored to your personal progress.
16:00 - 18:00
PROJECT WORK WITH INSTRUCTOR SUPPORT
Work on your portfolio projects to impress your future employer.
Previous slide
Next slide
9:00 - 9:15
STAND UP
Rise and shine! An all-hands meeting to discuss the topics of the day.
9:15 - 12:00
PROJECT WORK WITH INSTRUCTOR SUPPORT
Work in pairs and small teams on weekly marketing assignments. This experience will familiarize you with the daily trials and tribulations of working in a team.
12:00 - 13:00
LUNCH BREAK
It's time for a break to get some energy for the afternoon sessions.
13:00 - 18:00
PROJECT PRESENTATION
It's time to shine, show what you've been working on the last days.
Previous slide
Next slide

Marketing Analytics Instructors

Learning marketing analytics on your own is tough. At WBS CODING SCHOOL you can count on the full support of your instructors and classmates. Each class has an assigned full-time lead instructor and additional teaching assistants in accordance with the number of students. There is always someone to help you when you need it.

Career Services
Our bootcamp is more than just an online course – it is the first concrete step in your career in tech. As such, it includes a comprehensive preparation on how to present yourself to the industry and quickly land your first job.

Career Preparation Program

Get job-ready with our structured Career Preparation Program: a comprehensive, self-paced online course combined with interactive soft-skill workshops.

1-1 Career Support

Receive detailed feedback on your CV and your LinkedIn profile and work on your personal branding and career strategy together with our Career Service Experts.

Networking

Join our community and guest-speaker events and connect with industry experts, alumni, partners and employers looking for talent.

INTERNATIONAL GRADUATION CERTIFICATE

Get awarded with a WBS CODING SCHOOL Graduation Certificate. The document testifies to employers the acquisition of precise skills in Marketing Analytics. Expect this to become a staple of your tech-related CV or professional profile to help you open up a whole new world of opportunities in the international job market.

HYBRID and 100% ONLINE

Our pioneering hybrid concept offers a unique learning experience which lets you enjoy the comforts of remote study and reap the benefits of learning on campus, all in a single course. For those who do not wish to travel to Berlin, we also offer a more established learning protocol in the form of an online-only course, designed to set new industry standards and optimised to the needs of those studying from home.

For the first 13 weeks you will study remotely on our virtual learning platform together with your classmates. Live and interactive marketing classes led by professional instructors, lectures, workshops, team marketing challenges and much more – and you decide whether to join from home, from your family retreat, or from your favorite neighbourhood Cafe.

And for the final 2 weeks you can choose between coming to our Berlin Campus or continuing remotely.

HYBRID 100% ONLINE
Live, instructor-led training​
Dedicated lead instructor
Build your portfolio with individual and group projects
Lifelong membership in our tech community
Attend from anywhere with internet access First 13 weeks
Meet your classmates on campus
Accommodation during campus phase
3 daily meals during campus phase
Tuition and Funding Options
Our prices are inclusive of all services in the course description. If self-financing is not a possibility, please do look into our sponsored funding options – your future is worth more than a course fee.

HYBRID FULL-TIME COURSE

Includes:

  • 600 hours of live, instructor-led training
  • Dedicated lead instructor per batch
  • Access to our own learning platform
  • Personalized career services & job support
  • Lifelong membership in our vibrant community

On Campus for 2 weeks:

  • Single room with private bathroom
  • 3 vegetarian meals per day
  • 24/7 access to our campus classrooms
  • Access to all campus leisure facilities
8.600€
promotion price for upfront payments

100% ONLINE FULL-TIME COURSE

Includes:

  • 600 hours of live, instructor-led training
  • Dedicated lead instructor per batch
  • Access to our own learning platform
  • Personalized career services & job support
  • Lifelong membership in our vibrant community
8.000€
promotion price for upfront payments
coding bootcamp job guarantee stamp
Naturally, being based in Germany, we strive for efficiency and attention to detail in our training and YOUR results. Because we take our work seriously, we offer a 6-month Job Guarantee*. In other words: get hired in less than 6 months or pay no tuition. So we'll keep supporting you even after you graduate.

* Conditions apply

If you are unable to settle the tuition upfront, no worries – there are various installment plans and third-party funding options which can cover the cost of the course.

Upcoming Marketing Analytics BOOTCAMPS

Our Marketing Analytics Bootcamps last 15 weeks, the last 2 of which can be on campus or online, depending on your preference. Please find the starting dates for the next Bootcamps below.

October 2023
application: open

Oct 6, 2023

Oct 20, 2023 – Feb 16, 2024 

Feb 5, 2024 – Feb 16, 2024

January 2024
application: open

Dec 21, 2023

Jan 4, 2024 – Apr 19, 2024 

Apr 8, 2024 – Apr 19, 2024

February 2024
application: open

Feb 12, 2024

Feb 26, 2024 – Jun 14, 2024 

Jun 3, 2024 – Jun 14, 2024

How Our Application Process Works

Our application process is designed to guide you, gently but clearly, into the course you want to take. Just follow these three steps:

ui/ux design course - application form with empty fields
APPLICATION FORM

(2 min)
Fill in our Application Form with your personal details and get immediate access to the marketing challenge.

MARKETING CHALLENGE

(10 min ~ 20 min)
Solve our marketing challenge. The purpose of this step is to allow us to evaluate your level of experience, and of course to ensure we are enrolling motivated students. If you find yourself struggling, just send us a line. We’re here to help!

ui/ux design course booking calendar
INTERVIEW

(30 min)
Time to get to know each other! Schedule a 30 minute interview with one of our Admission Managers and introduce yourself. We’ll want to know a little bit more about you, particularly what makes you get up in the morning and why you want to learn about MarTech. You can also ask any questions of your own, or clarify anything you’re still uncertain about.

Got questions?
How does your background relate to Marketing Analytics? What about transferrable skills, funding options, or career goals? Let's schedule a quick 10 minute call to get all your specific questions answered.

Need more information?

We're Here
To Assist You

Get in touch with us, and we will be more than happy to answer all of your questions.

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Thank you very much for your inquiry.

We will get back to you as soon as possible.

Your WBS CODING SCHOOL Team