How anyone working in marketing can harness the power of Artificial Intelligence to make their job easier.
In this article we will look at the top 10 ChatGPT prompts for marketing, from campaign ideas and advertising copy to emails and social posts. Modern Large Language Models (LLMs) are especially useful in the world of marketing, where words carry a lot of weight and can make the difference between a user clicking into or away from your page.
We’ll start by looking at how to write marketing prompts in general (so that you’re equipped to handle any occasion!), and we’ll follow that with our list of 10 prompts that any marketer can use. These templates are model-agnostic, so they work just as well with the latest versions of ChatGPT as with earlier ones.
Since ChatGPT prompts require specifications, for this article we came up with a fictional company called FitTech Innovations, which creates fitness tech products. We will provide both prompt templates, which you can fill in with your own information, and also complete examples of finished prompts, as though they were written for FitTech Innovations.
If you want the fundamentals first, our guide on what prompt engineering is breaks down the core techniques in plain language.
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How to build the perfect ChatGPT marketing prompt
We’re listing the top 10 marketing prompts, but of course there are thousands of ways that a marketer may want to ask ChatGPT to complete a task. So let’s look at how to write a marketing prompt from scratch, from the structure it should take to the elements it must include.
Step 1: Provide context. Start your prompt by providing the name of your company or brand, a brief description of what it does and offers, and its unique selling points or target customers. This gives ChatGPT the right context and keeps the text it generates anchored to your brand.
Example: We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community.
Step 2: Give the directive. The most straightforward bit, and of course the most important: tell ChatGPT exactly what it is that you want it to do.
Example: Write an email from us to our subscribers, letting them know that our Summer Sale will let them take advantage of a 20% discount on all products from June 1st to July 31st.
Step 3: Detail the directive. After telling ChatGPT what to do, get detailed. Specify the desired length of the text, whether you want it to include emojis, statistics, a fun fact, or a specific reference to someone or something.
Example: Emphasise that the Summer Sale is exclusive to our valued subscribers, and include a CTA to visit our website. Make the email no longer than 150 words, and include emojis.
Step 4: Specify the voice. Depending on whether the document is for internal or external use, you may want to specify the tone of voice and the writing style. If you already have defined brand guidelines, condense those into a short list of keywords for external communication. For internal material (e.g. a report for management), use a tone that is appropriately serious and professional.
Example: The style and tone of the text should be energetic, motivational, tech-savvy, informative, friendly and fun.
Top 10 ChatGPT Prompts For Marketing
And so we come to our list! We provide both a prompt template, which you are free to lift and fill in with your information, and an example prompt based on our fictional company FitTech Innovations. Let’s begin!
1. ChatGPT Prompt For Your Company’s Mission and Values
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Help me draft a mission and values statement for our company. Our mission is [DESCRIBE MISSION]. Our values include [LIST VALUES]. The style and tone of the text should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations, a company that specializes in smart wearable devices and fitness tech products. Our unique selling points are that we provide advanced wearable technology, comprehensive fitness apps, and exceptional customer support and community. Help me draft a mission and values statement for our company. Our mission is to enhance athletic performance and overall health through cutting-edge technology. Our values include innovation, customer satisfaction, health, and sustainability. The style and tone of the text should be energetic, motivational, tech-savvy, informative, friendly and fun.”
2. ChatGPT Prompt For Campaign Ideas
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Generate 10 creative marketing campaign ideas for us to [DESCRIBE CAMPAIGN OBJECTIVES]. Focus on themes like [DESCRIBE CAMPAIGN THEMES].”
Example Prompt: “We are FitTech Innovations… Generate 10 creative marketing campaign ideas for us to promote our new smart fitness tracker. Focus on themes like achieving personal fitness goals, enhancing athletic performance, and integrating fun with fitness technology.”
3. ChatGPT Prompt For Creating User Personas
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Create detailed user personas for our target audience. Include personas for [DESIRED PERSONA TYPES].”
Example Prompt: “We are FitTech Innovations… Create detailed user personas for our target audience. Include personas for a tech-savvy fitness enthusiast, a busy professional looking to stay fit, and a beginner just starting their fitness journey.”
Note: This and the next two prompts are all dedicated to blogs. Blogs are typically lengthier than emails or ads, so it makes sense to split the process into multiple prompts. The key is that these prompts can be used iteratively: generate blog ideas, feed one into the structure prompt, then feed that structure into the final prompt to create the full blog, tweaking the output at every stage.
4. ChatGPT Prompt For Blog Post Ideas
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Provide a list of 10 blog post ideas for our company. The topics should include [DESCRIBE TOPICS].”
Example Prompt: “We are FitTech Innovations… Provide a list of 10 blog post ideas for our company. The topics should include fitness tips, how to use our smart wearables, success stories from our users, and the benefits of integrating technology into fitness routines.”
5. ChatGPT Prompt For A Blog Structure
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Outline the structure of a blog post we can publish titled [BLOG TITLE]. Include sections for [DESIRED SECTIONS].”
Example Prompt: “We are FitTech Innovations… Outline the structure of a blog post we can publish titled ‘5 Ways Smart Wearables Can Transform Your Fitness Routine.’ Include sections for introduction, the main benefits, user testimonials, and a conclusion with a call-to-action.”
6. ChatGPT Prompt For A Blog
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Write a 700-word blog post for our company on [BLOG TITLE]. Include [DESIRED FEATURES OF THE BLOG]. The style and tone of the text should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations… Write a 700-word blog post for our company on ‘5 Ways Smart Wearables Can Transform Your Fitness Routine.’ Include an introduction, detailed benefits of using smart wearables, and a conclusion with a call-to-action. The style and tone of the text should be energetic, motivational, tech-savvy, informative, friendly and fun.”
7. ChatGPT Prompt For Social Media Posts
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Create [NUMBER OF POSTS AND SOCIAL MEDIA PLATFORMS] to [DESCRIBE OBJECTIVE]. Create a text that [SPECIFY FORMAT REQUIREMENTS IF ANY]. Highlight the [DESIRED FEATURES OF THE POST]. The style and tone of these posts should be fitted for their social media platforms, but in general they should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations… Create 3 LinkedIn posts and 3 Facebook posts for us to promote our smart fitness tracker. For the LinkedIn posts, create texts that would be suitable for a LinkedIn PDF. Highlight the tracker’s wide variety of metrics, its durability even in harsh environments, and its extended battery life, and make sure to include emojis in the copy. The style and tone of these posts should be fitted for their social media platforms, but in general they should be energetic, motivational, tech-savvy, informative, friendly and fun.”
8. ChatGPT Prompt For Marketing Emails
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Draft an email newsletter for our company announcing [NEWSLETTER TOPIC]. Highlight the [DESCRIBE DESIRED HIGHLIGHTS]. [SPECIFIC INSTRUCTIONS ON NEWSLETTER CONTENT]. The style and tone of these posts should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations… Draft an email newsletter for our company announcing our new smart fitness tracker. Highlight the key features (heart rate monitoring, calorie burn tracking and GPS tracking) and mention an exclusive discount for subscribers, and make it no longer than 125 words. Start the email with the address ‘Hello [NAME]!’ and include a call-to-action to visit our website and make a purchase. The style and tone should be energetic, motivational, tech-savvy, informative, friendly and fun.”
9. ChatGPT Prompt For Internal Presentations
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Create an outline for a presentation [SPECIFY TYPE], in which [DESCRIBE PURPOSE AND CONTENT]. The presentation should cover [KEY POINTS]. The style and tone should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations… Create an outline for a PowerPoint presentation from our design team to our management team, in which we will outline the new design for our smart fitness tracker. The presentation should cover the sleeker and more comfortable design, the enhanced display and interface, and the improved water resistance. The style and tone should be professional, concise, clear, direct, and confident.”
10. ChatGPT Prompt For Ads
Prompt Template: “We are [COMPANY NAME AND DESCRIPTION]. Our unique selling points are [LIST USPS]. Generate ad copy for a [INSERT PLATFORM] ad campaign promoting our [INSERT PRODUCT]. Focus on key features like [INSERT KEY FEATURES], and make the ads around [SPECIFY WORDCOUNT]. Include a call-to-action to visit our website. The style and tone should be [DESCRIBE STYLE AND TONE].”
Example Prompt: “We are FitTech Innovations… Generate ad copy for a Facebook and Google ad campaign promoting our new smart fitness tracker. Focus on key features like comprehensive health monitoring, customisable goals, user-friendly interface, and community features, and make the ads around 320 characters in length. Include a call-to-action to visit our website. The style and tone should be compelling, enthusiastic, energetic, exciting, and should create a sense of urgency.”
Conclusion: Can ChatGPT Help With Marketing?
Artificial Intelligence has already revolutionised more industries than we can count, and marketing is first in line among them. ChatGPT’s ability to instantly produce written content of a high standard, with a customisable tone of voice, makes it a tool that modern marketers cannot afford to ignore.
At the same time, ChatGPT should not be treated as the solution to every problem. The prompts above are tested for the best possible results, but you should never trust the output blindly. Revise and refine the texts that it gives you: the human touch remains not just important, but crucial. Used as your assistant rather than your replacement, it will do absolute wonders for you.
FAQ
What is the best ChatGPT prompt for marketing?
The best ChatGPT prompt for marketing combines context, a clear directive, details, and a defined tone. The more precisely you describe your company, goal and audience, the better the result.
Can ChatGPT write marketing copy?
Yes, ChatGPT can write marketing copy, from ad copy and emails to social media posts. Give it the platform, product, key features and desired length, then refine the draft yourself.
How do I write a good marketing prompt?
You write a good marketing prompt in four steps: provide context, give the directive, add details, and specify the voice. This structure delivers consistent, on-brand results.
